Top 10 Most Followed Instagram Users in 2023

Social media platforms have become an integral part of our daily lives, allowing us to connect, share, and be inspired by our favorite celebrities. Instagram, one of the leading social media platforms, has witnessed a significant rise in popularity over the years. With millions of active users, it has become a hub for celebrities to engage with their fans directly. Celebrities utilize Instagram to connect with their fans, promote their projects, and share glimpses into their personal lives. Here is a list of the top 10 most followed Instagram users in 2023, based on their massive following and influence.

1. Cristiano Ronaldo (@cristiano, 601 Million)

Claim to fame: Portuguese football player, captain of the Portuguese national team, and the most followed individual on Instagram.

With an incredible fan following, both on and off the football field, Cristiano Ronaldo tops our list. The Portuguese football superstar has captivated the world with his exceptional skills and charismatic personality. His Instagram feed showcases his intense training sessions, personal moments, and glimpses into his luxurious lifestyle, making it a must-follow for any football fan.

As of July 2023, he has over 601 million followers. Ronaldo’s Instagram account features photos of his family, football, and his life in general. Fans are drawn to Ronaldo’s incredible football skills and his dedication to the sport. He is known for his hard work, determination, and consistent success, which inspires admiration and loyalty from fans. Additionally, his humility, philanthropy, and family-oriented posts on Instagram make him relatable and endearing to his followers.

2. Lionel Messi (@leomessi, 483 Million)

Claim to fame: Argentine football player, captain of the Argentinian national team, and forward for Paris Saint-Germain.

Following closely behind Ronaldo is another football legend, Lionel Messi. The Argentinian magician has been a constant source of inspiration for aspiring footballers. On Instagram, Messi shares his life on and off the pitch, providing fans with a behind-the-scenes look into his training routines, family moments, and philanthropic endeavors.

Messi has 483 million followers and his Instagram showcases snapshots of his career, family moments, and various events he attends. Despite his fame, Messi maintains a low-profile and down-to-earth persona, which resonates with fans. Messi’s extraordinary talent on the football field has earned him a massive fan base. Fans admire his skill, agility, and creativity in the game. His posts often highlight his love for his family, adding to his likability and relatability.

3. Selena Gomez (@selenagomez, 427 Million)

Claim to fame: American musician, founder of Rare Beauty, and advocate for mental health awareness.

Selena Gomez, the multi-talented singer and actress, has amassed a massive following on Instagram. With her charming personality and relatable content, she has become an influential figure for young fans worldwide. Selena’s Instagram offers a mix of personal photos, fashion moments, and updates on her latest projects, keeping her followers engaged and entertained.

Gomez has 427 million followers and her account includes selfies, event photos, and occasional political posts about women’s rights and mental health. She promotes self-care and raises awareness with her Instagram profile. Her genuine and relatable posts, combined with her musical talent, make her beloved among her followers. Gomez’s fans appreciate her openness and vulnerability when it comes to discussing mental health and personal struggles.

4. Kylie Jenner (@kyliejenner, 398 Million)

Claim to fame: American fashion influencer, reality TV star, and founder of Kylie Cosmetics.

Kylie Jenner, the youngest member of the Kardashian-Jenner clan, has leveraged her social media presence to build a beauty empire. Known for her stunning makeup looks and glamorous lifestyle, Kylie’s Instagram is a visual feast for her followers. From product launches to glimpses of her luxurious vacations, she keeps her fans enthralled with her glamorous world. Jenner’s fans are attracted to her glamorous lifestyle and successful business ventures.

Jenner has 398 million followers and her Instagram primarily highlights her professional and personal life, including her cosmetics company and her baby. She has built a massive empire with her cosmetics brand and other ventures, inspiring fans with her entrepreneurial spirit. Her posts featuring her baby and personal life add a sense of authenticity and relatability to her image.

5. Dwayne Johnson (@therock, 389 Million)

Claim to fame: American actor, former WWE champion, and producer.

Dwayne “The Rock” Johnson’s Instagram exudes positivity, motivation, and a glimpse into his larger-than-life persona. The renowned actor and former professional wrestler shares his fitness journey, film projects, and snippets of his personal life. With his engaging captions and uplifting messages, The Rock inspires millions of followers to strive for greatness.

With 389 million followers, Johnson’s Instagram offers behind-the-scenes looks at his life and career, focusing on body fitness and his upcoming projects. His journey from professional wrestling to a successful actor has also endeared him to fans, who admire his versatility and charisma. Johnson’s fans appreciate his positivity, motivation, and work ethic. He often shares inspirational messages and fitness-related content, which resonates with his followers.

6. Ariana Grande (@arianagrande, 378 Million)

Claim to fame: American singer, songwriter, and founder of REM Beauty.

Ariana Grande, the powerhouse vocalist, has a massive fan base that eagerly awaits her every move. Her Instagram offers a peek into her life as a musician, from studio sessions to stunning concert performances. Ariana’s fashion-forward posts and glimpses of her personal life add a touch of authenticity that resonates with her followers.

Grande has 378 million followers and her Instagram posts include performances, interactions with other celebrities, and glimpses into the life of a pop star. Her candidness about mental health and her genuine interactions with fans on social media make her highly likable. Grande’s fans adore her powerful voice and emotive performances. She connects with her followers through her music, which often touches on personal experiences and emotions.

7. Kim Kardashian (@kimkardashian, 363 Million)

Claim to fame: American media personality, businesswoman, and founder of Skims.

Kim Kardashian, the reality TV star-turned-entrepreneur, has maintained a strong presence on Instagram for years. Known for her bold fashion choices and beauty brand, Kim’s account provides a curated look into her high-profile lifestyle. Her posts include everything from family moments to glimpses of her fashion collaborations, ensuring a diverse range of content for her followers.

Kardashian has 363 million followers and her Instagram combines personal and professional posts about her family, clothing line, and cosmetics. Kardashian’s fans are captivated by her glamorous lifestyle and her role as a fashion and beauty influencer. She has built a successful brand and business empire, showcasing her style and beauty on Instagram.

8. Beyoncé (@beyonce, 316 Million)

Claim to fame: American singer, actress, and businesswoman.

Beyoncé needs no introduction, as she has long been an icon in the music industry. With her powerful performances and empowering messages, Queen Bey has garnered a massive following on Instagram. Her posts reflect her artistry, highlighting her music, fashion, and philanthropic work, captivating fans around the world.

Beyoncé has 316 million followers and her Instagram features pictures of herself, personal moments, and sneak peeks at upcoming projects and creative processes. Her powerful voice, captivating performances, and dedication to her craft make her beloved by many. Beyoncé’s fans admire her immense talent as a singer, performer, and songwriter. Fans appreciate her empowering messages, her support for various causes, and her artistic vision.

9. Khloe Kardashian (@khloekardashian, 311 Million)

Claim to fame: American reality TV star, model, and businesswoman.

Khloe Kardashian, a prominent member of the Kardashian family, has made a name for herself through her own ventures and social media presence. Khloe’s Instagram showcases her fitness journey, beauty collaborations, and snippets of her personal life. Her candid approach and relatable content make her account a favorite among her followers.

With 311 million followers, Khloe Kardashian’s Instagram showcases her personal life, family updates, business endeavors, and interactions with fans. She has been open about her personal struggles and body image issues, which has helped fans feel connected to her. Her strong work ethic, business ventures, and family-oriented posts make her a favorite among her followers.

10. Justin Bieber (@justinbieber, 292 Million)

Claim to fame: Canadian singer, songwriter, and pop star.

Justin Bieber, the Canadian pop sensation, has been in the spotlight since his early teenage years. With his infectious music and devoted fan base, Bieber’s Instagram is a reflection of his musical journey and personal growth. From behind-the-scenes footage of his concerts to glimpses of his married life, Justin keeps his fans connected and engaged.

Bieber has 292 million followers and his Instagram includes posts about his daily activities, live performances, and photos with friends. Bieber’s fans have grown up with him and feel a strong emotional connection to his music. They admire his talent, and his personal growth journey resonates with many. His Instagram posts often show his fun-loving side and his interactions with friends, making him relatable and likable to his followers.


Instagram has become a platform where celebrities connect with their fans, providing them with an exclusive glimpse into their lives. The top 10 most followed Instagram users have mastered the art of engaging their followers with captivating content. Through their posts, these influential personalities have cemented their status as social media icons, leaving an indelible impact on the platform.

In pursuit of enhancing their social media presence, individuals and businesses are presented with the option to buy Instagram likes and buy Instagram followers. This approach, when employed thoughtfully, can offer a kick-start to their online journey. By choosing to buy automatic Instagram likes, users can witness an immediate surge in engagement on their posts, fostering a sense of credibility and attracting organic interactions. Similarly, opting to buy followers can provide a visible boost to an account’s following, potentially amplifying its reach and influence. The decision to buy likes or followers can be a positive tool when combined with compelling content and a commitment to building meaningful connections on this dynamic social platform.

Which of the Instagram celebs do you love and follow? Write to us, and let us know! Happy Instagramming!