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This Is How Instagram Algorithm Works

One of the best ways to hack the Instagram algorithm is to get your target audience to consistently engage with your content. But that is only possible when the content is readily available to your target audience. So, how do you get across to your target audience in time? The smart answer is to use the Instagram algorithm right.

You will only be able to make the most out of the Instagram algorithm by knowing how it actually works. Most people get really confused and get involved in useless strategies to get past the Instagram algorithm. But we are here to help you save your precious time and tell you all about the Instagram algorithm. And how to use it right when it comes to acing the Instagram news feed, explore section, stories, and the popular Instagram reels with your content any second.

We have also shared some bonus tips to engage more audience for your business or personal blog with the Instagram algorithm. Stay in touch!

To simply put, the Instagram algorithm works differently for different Instagram features. This easy categorization is specially curated to help you a takeaway better understanding of the Instagram algorithm by the end of this article.

1. Instagram Algorithm and the Instagram News Feed

Do you like posting often in the Instagram news feed? Here are five ways Instagram uses to show you content in the feed that you should definitely consider too.

  • Instagram Concentrates on Your Personal Relationships More: If you notice carefully, how does Instagram know who matters to your most? Well, the Instagram algorithm keeps track of who you direct message, who you search for, what type of posts you like (not limited to just the feed but also reels, IGTV, stories, explore), and Instagram tags. Instagram then keeps a record of such interaction to get you content based on these personal relationships for a more personalized user experience.
  • Instagram Algorithm Keeps You Interested Through Keeping Your Interest Record: Instagram serves you with content specific to your current following, previous likes, and types of posts you selectively interact with. Your behavior on Instagram is being tracked 24/7 by the algorithm. Your captions, hashtag searches, tags, and other types of Instagram interaction acts as statistics for the Instagram algorithm to deliver content based on your interest.
  • Your Instagram App Usage: Instagram distinguishes audiences based on their Instagram usage. The more often you use Instagram, the more chronologically arranged the delivered content will be as per your liking. If you only open Instagram once a day, then the content you see will only be a summation of posts Instagram assumes you would like.
  • Post Timings Are Highly Significant: Instagram wants to serve its audience with the best and the freshest Instagram content only. Posts that get more authentic engagement in less time means they are worthy of reaching more audience. So, posting content at a time when your followers are most active is best to give your post the needed push to reach higher in the explore section and feed.
  • Instagram Following Count: Instagram brings audience content from their following list. The algorithm makes out active accounts that are worth engaging and gets you posts from such accounts first. This is why a lot of times you don’t see content from other people in your following list. Make sure you don’t follow inactive accounts as it might make the algorithm fetch no good content for you.

2. Instagram Algorithm and the Instagram Explore Section

Both, Instagram feed posts and explore section are responsible for bringing you new and engaging content. While Instagram feed showcases content from people you follow, the explore section gets of course trending posts based on your prior interactions with Instagram posts. You will see universally appealing content in the explore section that is not at all limited, unlike the Instagram feed.

The Instagram algorithm gets your content based on hashtags you have searched about previously as well as types of posts you have mostly engaged with. Engagement refers to comments, likes, shares, reshares, saves, tags, etc.

Note: Instagram algorithm keeps updating its machine learning model based on recent technological and human trends in focus.

3. Instagram Algorithm and the IGTV Videos and Reels:

Instagram has recently introduced a newly featured Instagram Reels tab. Thanks to their growing popularity! If the accounts you follow post-IGTV videos or reels, the Instagram algorithm will definitely prioritize posting them before any other content. Why? Because this is their strategy to help you get more familiar with their new Instagram features first. You will get engaging and highly trending IGTV videos and reels in the explore section as well as the new reels tab. Use Instagram’s strategy in your favor by posting sneak peeks or snippets of your feed content to promote your account on Instagram. Why? Because it will reach more audience faster as Instagram wants to promote their new feature too. So, what are you waiting for? Get on their priority list by using their new feature more creatively and more often in 2021.

Now that you have some basic understanding regarding how the Instagram algorithm actually functions, follow our bonus tips to get past the limitations of limited audience reach in no time.

8 Bonus Tips to Boost Your Success on Instagram in 2021

Want some starter tips to rank higher in the Instagram algorithm’s priority list? Use our tested bonus tips right away for reaching your target audience faster. Your follower count is bound to grow to new heights with these 8 tips for sure. So, are you ready for a rollercoaster ride to immense Instagram fame?

  • Make the Best Out of Instagram’s New Features First
  • Use Instagram Polls, Stickers, and GIFs Relevant to Your Posts (Don’t forget about the question stickers, they get your audience in your direct messages)
  • Frame Engaging Captions and the Perfect Hashtags
  • Cross-Promote All Your Content Through Available Instagram Features
  • Buy Social Media Marketing Services from Fameoninsta
  • Prioritize Audience Interactions to Get in Their Direct Messages
  • Go Overboard with the Instagram Analytics Feature
  • Use your Most Liked Content for Instagram Promotion