Instagram can help small and new businesses. It is a great way of marketing a product or service. Instagram has a lot of active users around the world. Most of the big brands use this platform as a way of marketing.
Already established brands get a lot of engagement from Instagram users. Establishing a new brand on Instagram can be quite tricky. But if you can make it through the competition, it will be of great help to your business. You do not need to worry even If you are new to this game.
With the right set of strategies, you can achieve a big audience on Instagram. It will make your business thrive. In this article, we will tell you how to use Instagram for business in the correct way.
Make an Instagram Business Account
The very first step for any business is to get an Instagram business account. A separate Business account will help you to keep things organized. The Instagram business account comes with a lot of advantages. If you are not using your business account currently, you are missing a lot of great things.
Sign up for a business account at the earliest. The features that Instagram provides for a business account will prove to be very helpful and insightful for you. If you already have a personal account, which to use to promote your business, and you don’t want to lose the content on it, you can convert this existing account into a business account. If you wish to start brand new, then you can go for a brand new Instagram business account.
Advantages Of Instagram Business Profile
An Instagram business account allows you to share more information about yourself in the bio. To have a complete and informative bio, you should include your contact information. Add your email address and phone number where people can reach you if they want. If you have a physical store, go ahead and add the physical address of your business.
When you add your contact information to the Instagram business account, it will create corresponding buttons for them. It will make it very convenient for your users to reach you. Add the category of your business on your profile. It will show up under your name. It tells people about your business at a glance.
Take Advantage Of Instagram Analytics
Instagram analytics gives you insightful information about your followers. It will tell you about the gender demographics. You can also find out the average age range of your followers.
You can check when your followers engage the most. You can know which are the busiest days of the week. It will also tell you the time window when your followers are the most active. Set a posting schedule according to this information. You can create a content calendar. It will help you to plan the schedule for posting so that it will get high engagement.
Experiment with posting timing and keep an eye on the engagement rate. When you find the sweet spot where you get high engagement, plan your schedule around it. Once you figure out your schedule, adhere to it strongly. Posting regularly at a fixed schedule can boost your ranking on the algorithm too.
Make An Attractive Profile
The profile gives a lot of information about your business. Keep it consistent with your brand voice. Make it unique and attractive so that you can stand out from the crowd. Do not keep your profile incomplete. Fill in All the required information. Keep your username short and true to your brand.
Make your bio interesting. Instagram allows you to include only 150 characters in the bio. Make sure that every character counts. You can choose to include hashtags and emojis in your bio.
Your profile picture on Instagram should be similar to the profile pictures that you use on other social media. It will make you instantly recognizable. Most of the brands choose to put their logo in the profile picture. Make sure that your profile picture is of high quality andit is not blurry.If it has text in it, it should be legible.
Make High-Quality Content
Instagram is centered around images. You have to showcase your product and services through great pictures. You can include behind the scene pictures to make it interesting. Candid pictures make an air of honesty around you and your brand.
It is important to decide on a theme. It will help you to create consistent visuals. Decide a color palette in advance. Keep all these things matching your brand voice.
It is found that some pictures do better on Instagram than others. A light-colored theme captures the user’s attention more than darker themes. Similarly, clean and simple pictures will gain more engagement than cluttered pictures. They are pleasing to the eye, hence people are attracted to such pictures naturally.
Use the in-built photo editor on Instagram. On one hand, it will allow you to try different filters and decide which one looks the most attractive. Another advantage is that it will give a boost to your post on the Instagram algorithm.
Engage With Your Audience
Last but not the least, our advice is to engage with your audience. If you make your followers feel special, they will keep coming back. Like their comments and reply to them. If they have any queries, answer them. Reach back to all the DM’s that you get. You may get orders through DM’s too, so make sure to check it consistently.
Another great way to engage is to post stories. Since stories stay on your profile for just 24 hours, you can diversify the range of content you post with it. You can deviate a little bit from your brand image from time to time. It will create an element of surprise. Post a lot of candids and behind the scenes. You can create polls and quizzes too. Use hashtags on the stories to make them discoverable.
Do not ignore the power of captions. Tell a story through them. Make them full of emotion and personality. You can also ask questions in the captions and tell followers to reply in the comments. It will create a positive spike in the number of comments.
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