5 Tips on How to Optimize Your Instagram Profile in 2023

Are you looking to build a large following and reach a wide audience? Instagram can be a valuable platform for you to try. It is among the biggest and most famous social media platforms on the planet. As of January 2023, it has over 1 billion active users worldwide. This means – there is a large potential audience for your content. By using Instagram effectively, you will be well on your way to growing your business or brand.

Here are 8 ways to help you make your posts go viral on Instagram in early 2023.

1. Create high-quality content that is visually appealing and tells a story

If your content is visually appealing, people are more likely to stop and look at it. And if your content tells a story, people are more likely to engage with it and share it with their friends.

Here are some tips to help you:

  • Use high-quality images and videos. This means using a good camera or phone to take your photos or videos, and editing them to perfection. If your content is visually appealing, people are more likely to stop and look at it.
  • Tell a story. Your content should be more than just a random collection of photos or videos. It should tell a story that people can connect with. This could be a personal story, a brand story, or even a fictional story.
  • Be creative. Do not be afraid to experiment with different types of content. Try new things and see what works for you. When it comes to being outstanding in Instagram, your creativity level and nothing more really limits you.
  • Use relevant hashtags. Hashtags can help your posts to be seen by more people. With the use of relevant hashtags, you can make your posts show up for those tags high in the search results.
  • Engage with your audience. Respond to comments and questions, and participate in conversations. It can let you strike relationships with followers and ensure that they stay engaged with your posts.
  • Use humor. Humor is a great way to engage your audience and make your content more memorable.
  • Use a consistent style. This means using the same filters, fonts, and colors throughout your content. This will help your brand look more professional and polished.
  • Edit your content carefully. This means removing any blemishes or distractions from your photos or videos. You should also crop your photos or videos to make sure they are the right size for Instagram.

2. Be Authentic

Fakeness can be spotted from a mile away, even on Instagram. So be who you are and let your content reflect your personality. If you are genuine and authentic, people will be more likely to connect with you and your content.

Here are some tips to be authentic on Instagram:

  • Do not curb your originality.
  • Share your thoughts and feelings honestly.
  • Be open about your work process and your goals.
  • Celebrate your flaws.
  • Share your personal stories.
  • Be vulnerable.
  • Be yourself in all of your content, from your captions to your comments.

Let your personality shine through in your content. Whatever you do, responding to mentions, messages or comments, interacting with your followers or anything else, it will help build a personal rapport with your followers. Encourage discussions and ask questions to generate engagement.

If you want to boost audience engagement with your Instagram profile, you might like to buy Instagram views or buy Instagram auto likes. However, rather than going to buy automatic Instagram likes, you should focus on creating compelling, genuine content that can resonate with your audience. In the long run, views and likes of real audience are more valuable. You have to strive to drive actual interactions and build a loyal following.

Keep in mind that real success on Instagram happens from connection building, and not just trying to accumulate numbers. Try to invest your effort and time into creating meaningful posts for your target audience. Try to engage with your followers. You have to use legitimate growth strategies for improving your presence organically.

3. Use relevant hashtags

If you use hashtags wisely, you will be more likely to get your content seen by more people and increase your chances of going viral.

Here are some tips for using hashtags:

  • Make sure that the hashtags you use have relevance to your content.
  • Use trending, niche, popular and various other hashtags.
  • Use hashtags in your captions and in the comments of your posts.
  • Optimize your hashtags for search.
  • Use up to 30 hashtags per post.
  • Avoid using too many popular hashtags, as your posts will get lost in the noise.
  • Use a mix of popular and niche hashtags.
  • Use trending hashtags, but be careful not to use them too often.
  • Update your hashtags regularly.
  • Track and see the performance of your hashtags.

4. Try to be consistent with your posting schedule

If you want to build a following and get your content seen by more people, you need to be consistent with your posting schedule. This means posting new content on a regular basis.

How often you post will depend on your audience and your niche. However, it can be a sound practice to post once a day at least. If you can post more often, that is even better.

Here are some tips for staying consistent with your posting schedule:

  • Develop a content calendar and adhere to it.
  • Set aside time each day to create and post content.
  • Use a scheduling tool to help you automate your posting.
  • Do not be afraid to experiment with different posting frequencies to see what works best for you.

5. Time your posts wisely

There are certain times of day when people are more likely to be on Instagram. If you post at these times, you will increase your chances of getting more views and engagement.

According to a study by Later, the best times to post on Instagram are:

  • Monday: 5 a.m., 11 a.m., 1 p.m.
  • Tuesday: 9 a.m., 1 p.m., 2 p.m.
  • Wednesday: 5 a.m., 9 a.m., 11 a.m.
  • Thursday: 5 a.m. to 6 a.m., 11a. m. to 1 p.m.
  • Friday: 7 a.m., 11 a.m., 2 p.m.
  • Saturday: 9 a.m.
  • Sunday: 1 a.m., 7 a.m., 6 p.m. to 8 p.m.

However, these are just general guidelines. The best time to post for you will vary depending on your audience and your niche. You can use a tool like Later to track your analytics and see when your posts are getting the most engagement.

Here are some other tips to follow:

  • Post when your audience is most likely to be online.
  • Avoid posting during peak times, such as during work hours or in the early morning.
  • Experiment with different times to see what works best for you.
  • Keep an eye on your analytics to see when your posts are getting the most engagement.

If you time your posts wisely, you will be more likely to get them seen by more people and increase your chances of going viral.

6. Run contests and giveaways

Contests and giveaways are a great way to generate excitement and engagement around your brand. When people enter a contest or giveaway, they are more likely to follow you and interact with your content.

Here are some tips to help you:

  • Make sure your prizes are valuable and appealing to your target audience.
  • Promote your contest or giveaway widely on Instagram and other social media platforms.
  • Make it easy for people to enter your contest or giveaway.
  • Be transparent about the rules and regulations of your contest or giveaway.

7. Collaborate with other influencers

Collaborating with other influencers is a great way to get your content seen by more people. When you collaborate with another influencer, you are essentially cross-promoting each other’s content. Collaborate with influencers or other popular accounts to expand your reach and attract new followers.

Here are some tips for collaborating with other influencers:

  • Find influencers who have a similar audience to yours.
  • Reach out to influencers who you admire and who you think would be a good fit for your brand.
  • Be clear about what you are looking for in a collaboration.
  • Be prepared to offer something of value in return for the collaboration.
  • Offer to promote the other influencer’s content on your own channels.
  • Create a co-branded piece of content that you can both share.
  • Run a giveaway or contest together.
  • Guest post on each other’s blogs or websites.

8. Bonus Tip – Have fun!

If you are not having fun, it will show in your content. So relax, be yourself, and enjoy the process. If you are enjoying yourself, people will be more likely to enjoy your content too.

Here are some tips for having fun on Instagram:

  • Create content that you enjoy making.
  • Share your passions and interests.
  • Be playful and creative.
  • Do not take yourself too seriously.
  • Experiment with different types of content.
  • Collaborate with other creators.
  • Join Instagram communities.
  • Have fun with your captions and comments.


If you follow these tips, you will be well on your way to having fun on Instagram and increasing your chances of going viral in 2023. Share your experience with us, and which of these tips you found useful for your own journey on Instagram. You can also share tips of your own that might have helped you already, and broaden our knowledge on how to make posts go viral on this top social platform.